Wednesday, October 28, 2009

opening your mind

walking in the hatchery, you see a space that instantly grabs your attention with small details from floor to ceiling. you know this space is one that is intimate, however you feel invited to be apart of it. texture of the cherry oak floor is so gleaming, that you can see your own reflection. immediately when you walk inside your welcomed with a large open area however you feel as though your wrapped up in it. its large enough to feel separated, while still feeling apart of the space. this is the performance space. however, it is only dedicated to a performance while one is on going. for the other times it is reserved to be a gallery and a seating area for guess. the space is broken my custom displays that are meant to be moved in and out of the space. however, if you had never been to a performance you would never have known they could be moved. each display whether is holds a piece of sculpture, a painting, or displays a video, each piece is custom to its art word. as you travel to the back of the store you find yourself in room that has glass on three sides. this is the collaboration room. its meant to be glass to keep the insipration in the store moving freely throughout the space. in that space you can smell the aroma of coffee close by. there is a coffee bar in the center of the space to make easy access in the store. when buying something in the store, you check out at a counter located next to the coffee bar. its located there because the store needs to be about the design taking place throughout the hatchery, not the business.

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