filter:

this is what you get when you combine motherboard + hats + bags. i envision the space being sleek and glossy. the use of hard materials seemed to fit my concept well. i wanted to use minimal colors yet have very strong accent colors. that is where my bright orange and teal came in. i felt they gave a strong balance to the white and gray. i envision the orange and teal lines going throughout the store not only as way finding, but also being used in display cases and the the products themselves. most of the materials are metal or plastic gloss. the name filter comes more from the products than the concept. the products themselves are sleek high class hats and bags and i felt the name would give a good anaology of what the products represent.