case study:

some retail you feel that they are selling to the more general public. walking into old navy i felt that immediately. it was a space with much less color and materials than others. i felt that there was more of a general selection of clothing rather than a specific style.

in some retail stores you get a sense of the clothing they sell by the space that they are designed in. hollister is a great example of that. the store is designed like a beach house, and they brand is selling to that group.
dsw is a large shoe store. when you walk into the space you enter a large warehouse style building. however, this sketch is taken of the area located in the back of the space. it is interesting because this space given the feel of a completely seperate area. they use drop down lighing and change of materials to change the customers sence of space.

bear rock cafe does a great job of personalizing a space. in their store they use a good amount of natural material and colors to make the space feel very cozy and warm. using this style it makes the user feel as though the space has been customized for their very own comfort.

this sketch took place in a toy store. it was very interesting how they carved this space out of the massive amount of toys on the shelves. in this space there was a large amount of cludder, but it somewhat organized. it reminded me of a toy room on a person's house where only the toys for the kids stayed.